I need help dealing with journalists.

There are countless Australians, businesses and organisations working on wonderful projects that no one ever hears about. And that’s often simply because they don’t know how to spread the word about their terrific work.

Spotted Zebra will help you spark a journalist’s interest in what you are working on and put you in front of their audience.

We’ll show you how to harness the power of the media to further grow your business and boost your brand.

And we’ll equip you with the knowledge you need to interact professionally and successfully with print, radio, television and online journalists.

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  • The 10-Minute Guide to Creating a Media Release Template

    e-book (PDF),template,video (MP4)


    Do you need to write a media release in a hurry, but have no idea how to set it out or what details to include? This short video will show you how to create a professional-looking media release set out in the way journalists have come to expect and boost the chances of your story making the news.

    A short investment of time to create a media release template for your business or organisation will save you time and effort in the future. You'll be able to quickly open up your template and focus your attention on writing attention-grabbing content, rather than struggling to remember the small formatting details.

    What will I get? 
    This 10-minute guide actually runs for more than eight minutes, which means not only will you get an eight minute MP4 video showing you how to create a template for your media releases, you'll also get two minutes back into your day to do anything at all you want to. Nice. You'll also get a one-page Word media release template if all you want to do is fill in the blanks. And there's a 13-page e-book that takes you through everything step-by-step, if you prefer to learn that way.

    What will I be able to do afterwards? 
    You will be able to use your one terrific template to create countless media releases for your business or organisation. You won't have to re-type the same things over and over each time you create a media release, and all of your releases will be wonderfully professional and consistent. And you'll be the office superstar.

Free resources

Add your details below to subscribe and receive a free copy of our mini e-book, Seven Things To Do Before You Give A Media Interview.

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